These days I find myself spending more time on Twitter and less on Facebook. If you notice, Facebook is getting crowded these days. Advertisements, unimportant news feeds, and more advertisements. Every one uses Facebook for different reasons. I use it primarily to interact with old friends that I wouldn’t be able to communicate with otherwise because of distance. Don’t tell anyone, but I also use the platform to get the drop on people I sell to. (Yeah-go ahead and call me a Facebook stalker, but you’ll be surprised the lack of privacy discretion people choose not to implement) Getting back to my point, people use Social Channels for different reasons. Many of my friends put up obnoxious comments that I could care less about. I’m even guilty of adding posts that are found annoying. My point is Facebook is getting noisy which offers a poorer user experience. After-all you’re most likely not going to “unfriend” that obnoxious distant friend of a cousin you bet once at a Bar Mitzvah.
In comes Twitter. Still an expression outlet for people, but people choose to use Twitter differently than Facebook. When people share their experiences in 140 characters or less, they’re much more aware of the way they come across. People tweet about personal matters. They’ll also tweet useful content that others will find interesting. A lovely attribute of Twitter is people don’t feel obligated to follow back a person of little significance to them. I find Twitter is much more of an intimate and meaningful experience than Facebook. Brands are starting to notice too, but that’s an entirely different discussion.
Below is a link to the 2010 Social Demographics of Facebook vs. Twitter. It’s 2 years outdated, but proves a good point. Both channels compare closely to user gender, age, login activity, household income. A couple of noteables- Twitter users are more active. 52% change their status daily compared to Facebook’s 12%. By 7%, Twitter is more attractive to the mobile user. People who follow a brand on Twitter are 16% more likely to buy the products of that brand. Lastly, Twitter caters to a slightly more educated user than Facebook.