Which kind of person are you?
Two shoe manufacturers arrive in a new country looking to expand their markets. The local people, however, are very different from the customers they sell to at home. In fact, they don’t wear shoes at all, preferring instead to walk about barefoot in all kinds of weather, at all times of year.
The first shoe manufacturer assesses the situation and says, “there’s no market here. These people don’t wear shoes!”
The second one looks around and says, “there’s a huge market here. Not a single persona is wearing shoes!”